Iveco sponsors MotoGP motorbike racing championship

Iveco sponsors MotoGP motorbike racing championship

Iveco has agreed a two-year deal with Dorna Sports, which runs the MotoGP motorbike racing championship, to be its official commercial vehicle supplier.

Under the deal, the truck manufacturer will supply 15 Stralis tractor units, as well as four EcoDaily vans to support the international race series.

Iveco is already the official sponsor of one of the MotoGP teams, Fiat Yamaha.

The Iveco vehicles will be responsible for transporting materials, equipment and personnel throughout the racing calendar, which runs from April, and journeys through 14 countries.

In recognition of the company's efforts, the Australian round of the championship is to be called the Iveco Australian Motorcycle Grand Prix 2010.

Iveco's involvement with MotoGP is part of its broader sports-based sponsorship initiative, which has linked Iveco to some of the most famous sporting teams in the world, including New Zealand's All Blacks and the Scuderia Ferrari Formula 1 team. 

Article from transport engineer