New ad campaign could cause accidents say experts, 16 years after first Wonderbra ad turned heads
The poster, which encourages passers-by to view wearing 3-D specs, is to promote the company's new Full Effect brassiere.
Safety groups have branded the idea a "distraction" for motorists; Wonderbra suffered similar criticism for their the 1994 'Hello Boys' ad campaign, featuring Czech model Eva Herzigová.
The 1994 poster, which showed Herzigová staring down at her peachy assets, was blamed for dozens of road accidents.
The latest 20ft wide poster, which stars Brazilian model Sabraine Banado, could be "a distraction" said Vince Yearley, a spokesman for IAM.
"For those motorists who don't happen to have 3D glasses in their car - and most don't - then as the image is slightly blurred, it will cause you to want to focus on it even more," continued Yearley.
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